MyLWR Business Directory Guidelines (9/4/19)

 

Summary: Listings on MyLWR.com can only be created for businesses that have a physical location within the boundaries of the planned community of Lakewood Ranch. A mailing address within a zip code served by the Lakewood Ranch Post Office may not constitute a physical presence within the planned community. A successful listing – one that won’t be suspended – requires avoiding prohibited content, accurately reflecting your business, and complying with the policies below.

Please review the information below. Following these guidelines will help avoid common problems, including changes to your information, or, in some cases, removal of your business information from MyLWR.com.

 

Eligible businesses:

Businesses who wish to be listed in the directory must be physically located within the boundaries of Lakewood Ranch. Businesses that are a part of the MyLWR sponsorship program are also permitted.

 

Non-Profit Organizations: Non-profits that wish to be listed must have a certified 501(c)(3) status AND must show a direct impact on the community of Lakewood Ranch. Non-profit organizations may only be listed in the “Non-Profit” category.

 

Real Estate Brokerages & Salespeople: Real estate brokerages that are physically located within the boundaries of Lakewood Ranch are permitted in the directory. A Lakewood Ranch mailing address does not necessarily constitute a physical presence. Each brokerage office will be granted one listing only, per Lakewood Ranch location. Individual real estate salespeople who are licensed by Florida Department of Business & Professional Regulation and hang their license with a brokerage physically located within the boundaries of Lakewood Ranch are permitted in the directory. All directory listings must comply with the advertising rules established by the Florida Real Estate Commission. Open house events are not permitted in the business directory event calendar, regardless of listing level.

 

Individual practitioners (e.g. doctors, lawyers, dentists): An individual practitioner is a public-facing professional, typically with his or her own customer base. Doctors, dentists, lawyers, financial planners, real estate agents, and insurance agents are all individual practitioners. Listings for practitioners may include title or degree certification (e.g. Dr., MD, JD, Esq., CFA). Only offices within Lakewood Ranch may be included in the directory.

An individual practitioner should create his or her own dedicated listing if he or she is directly contactable at a Lakewood Ranch office location during stated hours.

 

There are some exceptions:

ATMs, video-rental kiosks, and express mail drop boxes located within the community may be listed. If you add these locations, you must include contact information for customers to get help.

Seasonal businesses are eligible if they display permanent signage year-round at the location.

 

Acceptance of Content: All listings, including categories, shall be reviewed prior to acceptance by Lakewood Ranch Community Services. Lakewood Ranch Community Services may, at its sole discretion, request the business to revise a listing, change the category(ies) in which the business is listed, remove the listing content, and/or deny the listing content. Published content should highlight what makes your business unique. You can use this field to provide useful information on services and products offered, as well as the mission and history of your business. You should be upfront and honest about the information provided, focusing on content that is relevant and useful to your customers to understand your business. Content that's irrelevant to your business or has no clear association with it isn't allowed.

 

Business owner responsibilities: Only business owners or authorized representatives may verify and manage their business information on MyLWR.com. If you wish to share management access to your listing with others, you can add a manager. Any individual or company that manages business information on MyLWR.com for a business that they don’t own is considered an authorized representative. Examples: a third-party SEO/SEM company; a friend of the business owner; an online ordering, scheduling, or booking provider; and an affiliate network provider.

Authorized representatives must:

Never claim a business listing without express consent from the business owner.

Never make false, misleading, or unrealistic claims.

Never use harassing, abusive, or untrustworthy tactics with potential or existing customers.

Always work directly with the business owner to complete verification. Learn more about verification.

 

Content published on MyLWR.com shall not:

Be misleading to users. Do not provide inaccurate or false information about your business or the services and products offered.

Display low-quality, irrelevant, or distracting content. For example, misspellings, gimmicky character use, gibberish, etc.

Focus on special promotions, prices, and offer sale. Examples of content not allowed include, "Everything on sale, -50%" and "Best bagels in town for $5!"

Display links. No links of any type are allowed.

Display offensive or inappropriate content: Harassing, bullying, or hateful content. Published content must not promote hatred or incite violence against individuals or groups based on ethnic origin, religion, disability, gender, age, veteran status, sexual orientation, or gender identity.

Content containing obscene, profane, or offensive language.

Sexually suggestive or explicit content. Content must not include profanity, sexually graphic and offensive slang terms.

Display unpermitted content:

Do not upload content related to the sale of dangerous and illegal products or services.

Do not upload content that exploits or abuses children.

 

Marketing, promotions, or other contests: Any promotion, marketing, contests, or other giveaways should clearly link to the terms of the activity and provide clear guidelines and qualifications. All such promises, given or implied, should be adhered to.

 

Illegal activities: Fraudulent or illegal activities shall not be tolerated on MyLWR.com and may result in account suspension and removal of business information from directory with no refund.

 

Payment of fees: Listings will be activated once annual fees are paid in full.

 

Note: Lakewood Ranch Community Services reserves the right to suspend access to MyLWR.com to individuals or businesses that violate these guidelines and may work with law enforcement in the event that the violation is suspected to be unlawful.

 

Tips for best results:

Your business name: Your name should reflect your business’ real-world name, as used consistently on your storefront, website, stationery, and as known to customers. Accurately representing your business name helps customers find your business online. Add additional details like address and/or service area, business hours, and category in the other sections of your business information. Including unnecessary information in your business name is not permitted and could result in your listing being suspended. Refer to the specific examples below to determine what you can and can't include in your business name.

 

Your business address: Use a precise, accurate address and/or service area to describe your business location. P.O. boxes or mailboxes located at remote locations are not acceptable.

 

Website and phone: Provide a phone number that connects to your individual business location as directly as possible or provide one website that represents your individual business location. Use a local phone number instead of central, call center helpline number whenever possible. Do not provide phone numbers or URLs that redirect or "refer" users to landing pages or phone numbers other than those of the actual business, including pages created on social media sites. The phone number must be under the direct control of the business.

 

Business hours: Provide your regular customer-facing hours of operation. If applicable, you may use your current seasonal hours as your regular hours. You may also specify special hours for particular days, like holidays or special events.

 

Categories: Categories help your customers find accurate, specific results for services they’re interested in. To keep your business information accurate and live, make sure that you:

Use as few categories as possible to describe your overall core business from the provided list.

Choose categories that are as specific as possible, but representative of your main business.

Do not use categories that pertain to other businesses that are nearby or related, such as a business physically contained within your business or an entity that contains your business.

 

These guidelines are subject to change without notice. 9/4/2019